After being sure that did not copy features of Mac OS X, the company of uncle Bill showed us how is simple to steal an idea (for example Apple's iPod) and to promote it with insignificant ads and a no-more-than attractive package.

The guys of never worked in a scientific step-by-step approach (their operating system confirms this), but in the act of (re-)designing the iPod package they have accomplished sequentially five golden steps, they're (FOB):

• Make sure it's on brand	• FOB stands for: Full of Bullets	• Stars and Snipes
• Spines and Sys Reqs	• Back of Box	• Final Review

It's known that Micro$oft, pardon... , is only good at making commercials and media campaigns, and I don't think this time things have changed, the fact the company admitted it has made the video lets it much nearer to any other advertising campaign than a proof of its sense of humor.

Labels: Technology